It is a very common ideology that packaging can make or break any brand. And for many brands in the world, this statement is very true. Brands strive to find packaging that can appeal to customers while keeping their products safe during shipping.
Mylar is one such packaging material that most brands, regardless of their industry, are using. This packaging material is used in industries such as food, makeup, skincare, automotive, and pharmaceuticals. Read this blog till the end to know the reasons why this material is famous among different brands.
1. Keeps Dry Food Items Safe
One of the main reasons why mylar is used in the food industry is that it can keep dry items fresh for a long time. Coffee is very volatile and can easily go stake when it comes in contact with air, water, and humidity. But when coffee, ground or beans, is packed in mylar bags it retains its original flavor. Similarly, some items such as dry pasta can be kept fresh in mylar for as long as over two years.
There are different food items such as almonds, cashew nuts, grains, beans, lentils, flour, and more that can easily be packed and stored in these bags. Ensure that you are using oxygen absorbents to avoid oxidation within the bag. There are different styles such as vacuum-sealed bags that you can use to store dry food items for a long time.
2. Allows Customization
Brands can customize mylar bags in different styles, designs and colors to attract more customers. Your brand can increase shelf visibility by using alluring colors and designs for these bags. Most brands go for a simple holographic finish on these bags to give a beautiful rainbow-like appearance when displayed on the shelves.
Child-resistant mylar bags and resealable mylar bags are two of the common styles that brands use to pack their products. Most brands use pastels such as ice blue, powder pink, and lavender to give a soothing effect. You can also use minimalistic designs such as delicate floral patterns to increase the shelf visibility of your packaging.
3. Helps in Reducing Environmental Impact
Brands are using bioplastics such as Bio-PET which helps them in reducing environmental impacts, and attract more eco-conscious customers. The food industry needs mylar bags because these bags keep the food items safe while also reducing their harsh impact on the environment.
Bioplastics are making all the rage these days as sustainability is turning into a necessity rather than a fashion statement. You can use kraft mylar bags with a thin layer of Bio-PET to ensure the food items packed inside the bags remain fresh during shipping and shelving. If you want to reduce your brand’s carbon footprint and attract more eco-conscious customers use eco-friendly mylar bags for packaging.
4. Regulates Temperature
Most food items need a specific temperature such as baby food products like puree. Mylar bags regulate that temperature and keep the food fresh throughout the shipping. If you are selling baby food in mylar bags, make sure to use spot pouches so it’s easier for the parents to use the food in portions and keep it fresh at home as well.
Ensure the temperature around the bags does not exceed the threshold ie; 429 F for 7.0 mil to avoid rottenness and foul smell. To add a little more space within the mylar bags, use side gusset mylar bags. Adding a die-cut window within the mylar bags can help your products get shelf visibility as well.
5. Offers Product Protection
Mylar bags keep fragile products safe during shipping. These bags are puncture-resistant and can keep your items safe from external factors such as dust, water, chemicals, heat, light, etc. Your brand can choose the custom thickness of these mylar bags to ensure the products you are packing reach the customers safely.
Mylar bags keep the product safe from chemicals and pathogens. This is the reason the food industry uses mylar packaging when shipping certain food items. If you are shipping delicate items like glassware, make sure to use custom inserts such as shredded paper or packing peanuts within the bag. This way you can ensure the product’s safety during shipping.
6. Locks Moisture in
Most skincare brands use mylar pouches to pack and ship items such as facemasks as these bags can keep the moisture locked in. The food industry uses mylar to pack and ship juices, meat, and other dairy products for the very same purpose. Similarly, due to its barrier properties, water cannot come in contact with the product as long as the product is packed inside the mylar bags.
There are versatile styles of mylar bags that your brand can use to ensure product protection. Most brands use vacuum-sealed pouches with a bottom gusset so these bags can be displayed easily on the shelf. You can choose custom dimensions for your mylar bags as per your brand’s needs and product’s dimensions.
7. Conserves the Aroma
Several food items need to retain their original odor when packed and shipped to customers. This is why mylar bags are a favorite choice for most food brands as they can keep the odor within the bag. Brands often pack raw seafood in mylar bags because it keeps the pungent smell within the bag.
You can try different opening mechanisms when packing food items in these bags. Some of the styles include four side-vacuum sealed bags, resealable mylar bags, zipper mylar bags, child-resistant mylar bags and more. Choose the style as per your brand’s needs and product’s demand.
Use Custom Mylar Bags to Ensure Product Protection
Customize mylar bags to ship products safely and stand apart from the competition in the market. Your brand can use different sizes and styles for mylar bags to attract customers. Choosing eco-friendly mylar bags can help your brand conserve the environment, and attract more co-conscious customers. Research the market to see the latest trends in packaging and incorporate those ideas to stand out in the market.
