Instagram has been around for nearly a decade, and its changing algorithms and new features mean businesses must stay updated to keep their accounts growing steadily.
How can you keep up? By trying new, effective growth strategies. Avoid services that promise growth through purchased likes and followers – these go against Instagram’s rules, lead to fake engagement, and can even get your account banned.
That’s why it’s important to focus on real, organic Instagram growth.
What does Instagram growth mean? It starts with gaining more followers, but it’s not just about numbers. You need to improve your marketing, boost engagement, increase brand visibility, and create content people want to follow and interact with.
If your account feels stuck or you’re ready to step up your game, here are some tips to get started.
Consistency is key
Let’s start with the basics. Growing an Instagram account takes more than hoping one post goes viral. Most posts won’t, so you need a reliable strategy to get your content in front of the right audience.
Look at your posting schedule, how often you post, and the quality of your content. Are you consistent? Posting regularly helps your followers know when to expect new content. Big brands might post several times a day, while smaller businesses may post a few times a week. Whatever you choose, stick to it to build trust with your audience.
Consistency in content quality is just as important. With so much competition on Instagram, you need to stand out. Using low-quality or generic stock photos won’t help you grow as much as creating your own unique and engaging content. Make sure every post reflects the best of your brand.
Invest in content diversity & content production
Engagement on Instagram isn’t just about regular posts anymore. The platform now tracks interactions like IGTV views, Story replies, and mentions in Stories. With new features like Reels, there are even more ways to boost engagement and grow your account organically.
If you’ve only focused on regular posts or occasionally tried Stories, it’s time to commit. Aim to share a few stories each week to stay consistent and experiment with different content to see what your audience enjoys. Stories offer plenty of opportunities to connect with followers and attract new ones.
Remember, consistent posting and high-quality content are key to growth. Take the time to improve your photos and videos, or consider hiring a content expert or agency to help you create engaging professional-looking posts. It’s an investment that can make a big difference.
Run contests & promotions
People always love discounts, giveaways, and free stuff, and that’s unlikely to change anytime soon. But sometimes, what marketers post isn’t exactly what their audience wants. This gap means marketers miss chances to create content that truly connects.
To grow your Instagram following and boost your brand, try running contests and promotions. A great way to get more exposure is to require participants to follow your account (and any partner brands) and tag their friends. Consistent giveaways, like doing them monthly or every few months, can keep followers engaged and excited for the next chance to win.
Promote cross-platform
Don’t stick to Instagram alone spread the word about your account on other platforms, too.
How often do you mention your Instagram on your other social media accounts? Different platforms have unique strengths and audiences, so promoting your Instagram elsewhere can help you reach more people.
Encourage followers from other platforms to check out your Instagram for exclusive offers or content. You can also use visual platforms like Pinterest to give your Instagram posts a longer life beyond its fast-moving feed.
Share the wealth with influencers
The influencer market has grown a lot, but there are still options for businesses with smaller budgets to use influencers effectively.
Micro-influencers, who have smaller but highly engaged audiences, are great for this. They usually focus on specific niches and are open to working with brands that match their values.
Partnering with influencers, especially micro- and nano-influencers, builds trust in your brand. As they share your products or services with their followers, your Instagram account can naturally grow alongside their influence.
Increase engagement time
A reliable way to grow your Instagram naturally is by staying active and engaging with your followers.
Take time to comment on their posts, answer their questions, and share content they’ve created about your brand.
Start conversations and create small chat groups to help your followers connect with each other. By offering more than just giveaways and updates, you can build a loyal community that sticks with you beyond Instagram.
